Conventional wisdom says that the U.S. is a high growth cannabis market. In reality, it isn’t. Based on past 12M revenues, total market growth is coming from new states coming on stream, and even then in fits & starts. Since regulatory reform have been postponed indefinitely, leaders need to adjust their go-to-market strategies and operating models to better address the growth profiles of each market. The title of Charles Dicken’s book, A Tale of Two Cities’ is a good analogy for what’s happening and what steps need to be taken.
The myth of high US cannabis growth
The myth of high US cannabis growth
The myth of high US cannabis growth
Conventional wisdom says that the U.S. is a high growth cannabis market. In reality, it isn’t. Based on past 12M revenues, total market growth is coming from new states coming on stream, and even then in fits & starts. Since regulatory reform have been postponed indefinitely, leaders need to adjust their go-to-market strategies and operating models to better address the growth profiles of each market. The title of Charles Dicken’s book, A Tale of Two Cities’ is a good analogy for what’s happening and what steps need to be taken.