It’s a bit ironic but nonetheless true that large MSOs, LPs and ancillary firms need to maximize revenue in their ‘older’ markets like Colorado, Washington and Canada if they are going to sustain their growth trajectory.
Cannabis is a price sensitive sale, due in no small part to the illegal market. In order to sustain even the smallest price increases it's important to emphasize value propositions. When customers feel they are getting a more predictable, safer product from a reliable vendor, a price increase is sustainable. If, on the other hand, customers think they are paying more for a product that is essentially the same as they can buy somewhere else, they won't be customers for long.
Cannabis is a price sensitive sale, due in no small part to the illegal market. In order to sustain even the smallest price increases it's important to emphasize value propositions. When customers feel they are getting a more predictable, safer product from a reliable vendor, a price increase is sustainable. If, on the other hand, customers think they are paying more for a product that is essentially the same as they can buy somewhere else, they won't be customers for long.