Why you need to be very careful when reading cannabis news…
If you stick to the headline or don’t read the entire piece carefully, you are not getting the full or true picture of what happened - knowledge and decision-making implications be damned.
Consider one relatively straightforward and innocuous corporate update this week:
Cronos Group reporting Q4 and FY 2022 results
Here’s how it was reported…
> MJBizDaily Headline
Cannabis producer Cronos Group ends year with $168.7 million loss
> New Cannabis Ventures Headline (which basically reads verbatim from the company press release)
Cronos Group Q4 Revenue Rises 10% Sequentially
> Yahoo Finance Headline
Cronos Group (CRON) Reports Q4 Loss, Tops Revenue Estimates
All of the above facts were true, but each outlet put a different slant on the story. These inconsistencies happen every day.
Cannabis readers beware
#media #journalism #cronos #reporting