Why It’s Critical To Be A Learning-Driven Company
“History never repeats itself, but it does often rhyme.” Mark Twain
Few industries are tougher to master than legal cannabis, owing to its complexity, dynamism, and uncertainty.
In cannabis, you won’t succeed over the long run if you don’t learn from your peers, other sectors as well as cross pollinate lessons and great ideas within your team.
Cannabis has rich learning occasions, from high risk M&A deals to product launches and small but vital operational tweaks.
Fact is, there is no world class firm that does not maintain strong learning competencies.
Virtually every business is (or claims to be) a learning-driven organization. The problem is that most just don’t do it well or often enough. To truly learn, companies must shift from something ad hoc and unsophisticated to a frequent, strategic and institutionalized activity.
Defining learning
Learning is the acquisition of knowledge or skills through study, experience, or instruction. Learning occurs when managers make it a priority, there is supporting analytics capability and where key cultural practices become institutionalized.
Experience is a good teacher…
There is much to learn from a myriad of cannabis events and activities including strategic planning exercises, sales call reports, competitive benchmarking and sharing management and operational best practices. Avoiding historical errors, aping the successes of other firms and leveraging the experience of your most senior staff can have a major bottom line impact.
Keeping it real
Becoming a learning-driven business is easier said than done. Your organizational foundation should link learning objectives to strategic goals/metrics, include insights-capturing and sharing technologies and lock in learning activities through cultural change. Some of my favorite methods include creating learning-driven board games, role playing and gamification.
It also helps to collaborate with experts. Worksmart Education develops and deploys learning management systems & training tools that help transform me-too players into market leaders.
The Company’s ‘secret sauce’ finds the latest market knowledge and hidden corporate insights; they then integrate this learning with cutting edge andragogical techniques to create training content, knowledge management platforms and communication channels that employees and departments can leverage and measure on a regular basis.
These learning solutions are ideal for complex, highly regulated sectors where the stakes are high. For example, Worksmart helped a large Canadian bank grow their loan book from $3 billion to $30 billion by improving their client interactions and product fulfillment.
#learning #knowledgemanagement #training #management