Cut Cost by Pruning Your Product Portfolio

If you are a large MSO, LP or retailer, chances are you have a roster of hundreds of underperforming and dead brands & SKUs that tie up scarce cash, space and mindshare, not to mention confuse your customers.

There are huge financial and operational benefits to rationalizing your product portfolio:

--> Decreased inventory levels

--> Reduced COGS and SG&A spend

--> Enhanced consumer & competitive targeting

--> Improved sales & marketing productivity and agility

Bloated SKU lists need to be tackled early and judiciously before they act as a drag on financial and operational performance not to mention complicate potential M&A moves. Fair warning: it's not an easy task.

Let’s talk.

I have culled brand and SKU assortments across many industries and regions, saving companies tens of millions of dollars while ensuring the problem didn’t return.

#complexityreduction #brandproliferation #skuproliferation #retail #productmanagement