Cannabis Brand Proliferation: Clean-up, Aisle 2

 It doesn’t matter if you are a retailer or producer:  Competitive and internal dynamics will inevitably lead to you stocking an excessive number of SKUs leading to overlapping brands and bloated inventories.

The best way to fix this is by rationalizing your product portfolio, via:

--> Identifying the underperforming SKUs

--> Culling them according to financial and strategic criteria

--> Optimizing your business practices to ensure this problem doesn’t return

My SKU rationalizing efforts have delivered a 14x ROI behind new cost savings, reduced inventories and renewed brand competitiveness. This should be you.

Send me a DM to discuss how we can clean up your underperforming brands and SKUs

#branding #complexity #SKUproliferation #productlinemanagement #marketing