Cannabis Brand Proliferation: Clean-up, Aisle 2

It doesn’t matter if you are a retailer or producer: Competitive and internal dynamics will inevitably lead you to carry an excessive number of SKUs and overlapping brands.

THE RESULT: HIGHER COSTS, REDUCED AGILITY AND BLOATED INVENTORY

The only way to fix this is by rationalizing your product portfolio, via:

--> Identifying the under-performing SKUs

--> Culling them according to financial and strategic criteria

--> Fixing your product management practices to ensure the problem doesn’t return

My SKU rationalizing efforts have delivered a 14x ROI through direct & indirect cost savings, reduced inventories and renewed brand competitiveness.

Don't be Hershey.

Send me a DM to chat how we can clean up your underperforming brands and SKUs

#brandproliferation #SKUrationalization #productmanagement #branding #marketing