2024 New Year’s Resolutions for the Cannabis Industry
It’s time for some obligatory resolutions - and a little tough cannabis love. Let’s put our hands on our hearts and pledge:
We will…
1. Mellow out
This is the weed industry; we are not fighting the Ukraine-Russia war. Be mindful that not everyone shares your passion, business priorities or philosophical agenda. And remember that cannabis legalization is a minor issue for most citizens.
On the same theme, lets end name calling, ad hominem attacks, and cowardly online shaming not to mention snitching on competitors for minor or perceived misdeeds. You may get an endorphin rush from these actions, but the silent majority thinks you are a douche. Mind your own business.
2. Level up your business performance
The industry has come a long way but still can do much to improve operations, employee engagement and sales & marketing. We can improve by strategic focus, more training, enhanced financial management and better leveraging available data.
3. Push lawmakers for quick, sensible liberalization
Politicians only respond to constructive pressure through a mobilization of communities of interest. Instead of whining and pushing naïve ideas, let’s look for creative, ‘win-win’ policies. We all must do our part, to each according to their capacities.
We won’t…
4. Prioritize feelings & dogma over facts & reality
Whether we are talking regulations, investing or consumer preferences, its high time (pardon the pun) many abandon utopian goals, dump ideological bias and challenge ‘sacred cow’ business assumptions. There are inescapable consumer, regulatory and economic realities that must be dealt with.
5. Encourage online trolls and irresponsible media
Click baiting media and unhinged partisans have a business model and belief system that relies on controversy and conflict. Ignore them. Instead, give your limited attention to sensible media outlets and commentators.
6. Make the same mistakes in new markets as we did in old ones
I’m talking about new states like New York and Ohio but also liberalizing countries like Germany and the Ukraine. Resist FOMO, be wary of irrational exuberance and do your homework on the evolution of older markets.
A healthy, happy and prosperous new year to the cannabis industry.
#2024 #resolutions #newyearsresolutions #2024goals